DIYDanielle.com is an established diy, home renovation, and craft website with consistent traffic and ad revenue.
The site focuses on approachable woodworking, sewing, home improvement, and craft projects with strong evergreen performance.
Snapshot
- Annual revenue: ~$28,000 (primarily Mediavine ads)
- Average traffic: ~42,000 sessions/month
- Traffic sources: SEO + Pinterest (primary), newsletter + social (secondary)
- Email list: ~6,400 subscribers (Kit)
- Monetization: Mediavine, Etsy store with digital products, Amazon Influencer Store, limited affiliates, select digital/physical products
- Content: Large evergreen content library with long-term traffic potential
- Operations: Currently maintained by a VA
What’s Included in the Sale
- DIYDanielle.com domain, doityourselfdanielle.com domain + website
- All site content, images, and branding (excluding personal likeness/IP—see below)
- Mediavine account (subject to Mediavine transfer approval)
- Google Analytics (GA4) + Google Search Console
- Pinterest account associated with the site
- Email list (Kit) and automations
- Shopify store including DIY-related products (woodworking, sewing, and home project products)
- SOPs and transition documentation
- Short post-sale transition support
What’s NOT Included
- Personal name, likeness, or identity of the original owner
- Any books or publications authored by the original owner
- Therapy-related, organizational, or executive-function products (these will be removed prior to sale)
- Personal social media accounts not directly tied to the site brand
Why This Site Works Well for a Buyer
- Proven ad revenue with Mediavine
- Evergreen DIY content that continues to perform without frequent new publishing
- Strong Pinterest + SEO diversification
- Established brand with growth potential via:
- Increased affiliate optimization
- Expanded digital products
- Email monetization
- Content refreshes
This site is well suited for:
- A content publisher looking to add a stable asset
- A DIY or home brand expanding their content portfolio
- An operator wanting an established site without heavy personal branding
Reason for Sale
The current owner is focusing on another business and is no longer able to give the site the attention needed for growth.
Price & Process
- Asking price: Serious offers only.
- Proof of revenue and traffic available to qualified buyers.
- Sale to be completed via standard asset purchase agreement.
Interested?
If you are an experienced website buyer and can demonstrate proof of funds, please reach out via email to [email protected] with:
- A brief background on you or your company
- Your experience with content sites
- Any initial questions
Serious buyers may inquire for an information packet.