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If you run a blog or company Facebook page, you have likely dealt with the frustrations of trying to get your posts seen. I’ve seen some of my posts get a reach of 3 people! Out of over 1,000 fans. It’s super discouraging.
One of the issues is that reach is impacted by who visits the link attached, likes, comments, and shares the post. Facebook will initially show your post to a few random fans and if none of them interact with that post, you may find you end up with very low reach. So the people who SEE your post first make a HUGE difference about the success of your post.
Facebook has recently added a new feature so that you can target the audience you want to see your posts. This is super helpful for getting your posts in front of the right audience. The downfall is that I don’t think you can do this on any of the Facebook schedulers yet, but manually scheduling posts will save you money so maybe it’s for the best. I hate selling my soul to find a viral enough post to add to my Facebook page so that other posts will get seen.
Below I’m going to explain how to use this new feature.